Weekly insights for the aimless and ambitious
Feb 26, 2026
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12 min read
The mechanics of virality, and why they're kept out of sight.
Feb 19, 2026
10 min read
Rewiring the brain without outsourcing it to the universe.
Feb 12, 2026
How uncertainty became America's newest consumer product.
Feb 5, 2026
8 min read
On boycotts, attention, and our own impotence.
Jan 29, 2026
Running the numbers on a place.
Jan 22, 2026
11 min read
Three weeks abroad left me suspicious of my own grocery store.
